Advertising – Tuesday, October 13th (Blog #7)

What types of ads are we seeing this year? Are they more positive or negative in tone, and how do they compare to ads in previous campaigns? Based on the categories outlined by Denton readings and Campaigns Ch. 3, offer examples of at least three different types of ads from the 2020 campaign and compare them to three similar historical ads that can be found on the website “The Living Room Candidate”: http://www.livingroomcandidate.org/

Online Campaign Communication – Tuesday, October 6th (Blog #6)

How are the campaigns and their supporters using websites and social media to target voters and how does it differ from previous campaigns? Do you think their messaging strategies have been effective thus far and what, if any, changes would you recommend? Finally, how important is online campaign communication in the 2020 campaign? Along with referring to the class readings, use examples from at least one social media account (Twitter, Instagram, Facebook, etc.) and the website of the candidate you’re assigned to for the Election Eve Project to support your response.